Prince Media Group, ATLANTA Prince Media Group, ATLANTA

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EDITORIAL

CONTENT DEVELOPMENT

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EDITORIAL

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CONTENT DEVELOPMENT

  •        Putting Yourself Out There . . .

         Building your image and Becoming a brand

    A central part of running any firm is attracting new business. This requires some form of prospect outreach. That doesn’t always mean throwing tons of money at direct advertising. Finding strategic ways to connect with the group that represent your best prospects may require a more innovative approach.

     

     

    Establish a Local Presence

     

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    Consider creating your own media as a regional broadcast program. Hosting your own talk show or moderating a discussion group is a tremendous marketing vehicle for generating new business and establishing your authority as a leader in your industry. Establish a reputation with prospects by engaging them in ways that will increase your firm’s prestige and visibility. Look for opportunities to tell stories that demonstrate the depth of your expertise but more importantly the very practical applications of it. Try to think from the viewpoint of your prospect group and contextualize your work in a way that will resonate with them.

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    Use Compelling Stories to Make Points

     

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    When you deliver your message in the form of conversational dialog it offers more than a set of facts. It helps you to emotionally connect with audiences. While nothing is more of a turn off than a name dropper, you can communicate your credentials by weaving it into your anecdotes in a natural and unforced way. Technology has grown to the point that the quality of online broadcast is nearly on par with station transmission. This may be the perfect vehicle to surgically reach your core prospect base. Unlike a randomly appearing 15 or 30 second TV spot, you can take the time to develop a relationship with your market.

  •        A Higher Level of Success

     If you’re to become a dominate force in your industry you can’t sit around waiting to be noticed. Being proactive about your calling may mean developing your own vehicles for success. In the past the entry point into television and film were both financially and technically prohibitive but in the digital age this is no longer true.

     

         With the right team and a sufficient amount of creativity, you can bring marketable projects to life. We specialize in producing full 3-camera in studio programs, in addition to the time advantages associated with having programs recorded locally there's the benefit of having quality productions that can be broadcast more broadly via online channels. Transcoding for online platforms will allow your program to be viewed indefinitely and on a wide variety of devices. This provides far greater exposure for the same production.

     

        It's not really necessary to concentrate on explicitly marketing your establishment. In fact, if you come across as an infomercial, viewers will very quickly tune you out. Instead focus on projecting the image of a competent professional able to inform and entertain as an expert in your field. Build a bridge from your expertise to what’s relevant and relatable in current issues or public discussion. In this way you’ll develop a name for yourself and build up additional business while you're at it.

- Richard Joule